B2C and the Future of Search in 2027
How is AI changing the way consumers find and choose brands?
The way people find products, research brands and decide what to buy is changing. Alongside traditional search engines, consumers are turning to AI tools for answers, comparisons and recommendations.
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Will AI recommend your brand?
For B2C brands, that raises some important questions. Will consumers find you when they search? Will AI recommend your brand? And what influences whether they choose you over a competitor?
Join Sleeping Giant Media for a complimentary lunch with fellow marketing leaders to explore what the future of search means for B2C brands in 2027.
We'll look at real consumer searches, see how brands appear across search engines and AI platforms, and explore the role of SEO, paid advertising and content in helping businesses get noticed and considered.
We are hosting it at The Betjeman Arms, inside St Pancras International, beneath the station's great glass roof. It is a short walk from six Underground lines, Thameslink, Southeastern high speed and the Eurostar, so it fits around a working day.
Places are limited
Book your place
Places are limited to keep the discussion useful.
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We will only use your details to contact you about this event and the Marketing Leadership Series. See our privacy notice.
What you'll learn
- How consumer search is changing: where people are looking for products, answers and brand recommendations, and what this means for B2C marketing.
- How AI recommends brands: what AI platforms say when consumers ask for recommendations, and which brands make the cut.
- Why some brands get noticed: how brand mentions, reviews, trusted sources and useful content can influence visibility.
- Where your competitors are showing up: explore real consumer queries to understand which brands are appearing and where opportunities are being missed.
- How Paid Media fits into the strategy for AI visibility.
- What Paid Advertising on AI platforms like ChatGPT can mean for being found and chosen.
- What to prioritise in 2027: practical ways to strengthen your visibility through SEO, AI search, paid advertising and content.
Who you'll hear from
Luke Quilter
CEO
Ryan Williamson
Senior SEO Manager
Yumna Kumran
Senior Paid Lead
Built for consumer brand marketers
The Marketing Leadership Series is designed for marketers who are managing teams, monitoring budgets, planning strategies, and reporting to the Board.
Marketing and brand directors
You are signing off the 2027 plan, and you need to know whether AI is recommending your brand or a competitor's.
E-commerce and growth leads
Your revenue depends on being found and chosen, and AI is becoming the place people ask what to buy.
Search and paid media leads
Your channels are changing shape, and paid placements are arriving inside the AI tools themselves.
Make plans for 2027
Search is changing, and the way consumers find brands is changing with it. Join us for lunch to understand what's happening, see how your competitors are showing up and identify where to focus next.
Places are limited to keep the discussion useful and give attendees the opportunity to share experiences with their peers.
Can't make it in person?
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