The Year Ahead
2026 was the year AI stopped being an experiment and started changing how marketing actually works. Before the year closes, we look back at what changed and forward to what it means for your marketing in 2027.
Wrap up 2026. Get ready for 2027.
Every year brings a wave of predictions. This session is the opposite: a straight look at what actually moved results for marketing teams in 2026, what turned out to be noise, and which shifts will shape the year ahead.
We'll cover AI search and discovery, the changing shape of marketing teams, paid media, content and measurement, and finish with the decisions worth making before January so your 2027 plan is built on what is happening rather than what was true last year.
One hour, from your desk, to close the year with a clear view of the next one.
Save your seat
Register now and we'll email you the date, the joining link and the recording if you cannot make it live.
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What you'll learn
One hour, six things worth taking into January.
- What actually changed in 2026, the shifts that moved results for marketing teams and the ones that turned out to be noise.
- Where AI search and discovery are heading in 2027, and what that means for how customers find and choose you.
- How AI is reshaping marketing teams: roles, skills, workflow, and the work worth keeping human.
- What 2027 holds for search, paid media and content, and where to rebalance your channel mix.
- How to measure and report with confidence as more of the customer journey becomes harder to see.
- The decisions to make before January: priorities for your 2027 plan, team and budget.
Worth an hour of your December if
You're writing the 2027 plan
You want it built on what is actually changing, not on last year's assumptions with a new date on top.
Your Board is asking about AI
You need a clear, honest view of what it changes for marketing, and what it does not.
Your team is stretched
You need to know where to focus next year, and what can safely come off the list.
Close the year with a plan
Register now and we'll send the date and joining link as soon as they're confirmed, plus the recording afterwards.