B2B Discoverability
in 2027
Being found is one thing. Being recommended, trusted and shortlisted is another.
B2B buyers are changing how they research suppliers. Search engines are sharing the stage with AI-generated answers, conversational discovery and increasingly AI-assisted buying journeys.
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Being found is only the beginning
That means ranking well doesn't guarantee your brand will make the shortlist. And if AI tools can't find credible information about your business, your expertise or your results, potential buyers may never consider you in the first place.
Join Sleeping Giant Media for a complimentary breakfast with senior B2B marketing leaders to explore what visibility looks like in 2027, where the biggest opportunities are emerging, and how to make your brand easier to discover, recommend and trust.
We'll put real B2B buyer questions to AI platforms, examine how brands appear across search and third-party sources, and share practical ways to strengthen your visibility across the buyer journey.
We are hosting it at The Betjeman Arms, inside St Pancras International, beneath the station's great glass roof. It is a short walk from six Underground lines, Thameslink, Southeastern high speed and the Eurostar, so you can be there and back at your desk the same morning.
Places are limited
Be in the room
Request an invitation to join senior B2B marketing leaders.
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We will only use your details to contact you about this event and the Marketing Leadership Series. See our privacy notice.
What you'll learn
- Why visibility is bigger than rankings. Understand how traditional search, AI-generated answers and third-party sources influence B2B discovery.
- What gets a brand recommended. Explore how AI platforms identify, compare and present potential suppliers, and what this means for your marketing strategy.
- Why credibility matters more than ever. Discover how expertise, independent coverage, customer evidence and consistent information can strengthen your brand's visibility and trust.
- How Paid Media fits into the strategy for AI visibility.
- What Paid Advertising on AI platforms like ChatGPT can mean for being found and chosen.
- How to identify your visibility gaps. Explore the buyer questions that matter, see where competitors appear, and identify where your brand is missing.
- What to prioritise in 2027. Leave with practical actions across SEO, AI search, and paid advertising to improve your chances of being discovered, recommended and shortlisted.
Who you'll hear from
Luke Quilter
CEO
Ryan Williamson
Senior SEO Manager
Yumna Kumran
Senior Paid Lead
Two hours, start to finish
Breakfast
Start your day right networking with a curated breakfast spread, featuring both hot and cold options, along with a full range of teas, coffees, and juices.
Expert sessions and workshops
You'll hear from three of our leading experts as they unpack advanced SEO, Digital PR, and content strategy in an AI-driven era, then dive deeper with intimate workshops tailored to your challenges, offering personalised guidance from our expert team.
Wrap-up
Wrap up the session with space to reflect, consolidate your learnings, and ask any final questions before returning to your day.
Built for senior B2B marketers
The Marketing Leadership Series is designed for marketers who are managing teams, monitoring budgets, planning strategies, and reporting to the Board.
Marketing directors and heads
You are signing off the 2027 plan, and you need to know where your brand stands when buyers ask AI who to choose.
Demand generation leads
Your pipeline starts with discovery, and buyers are increasingly discovering suppliers through AI.
Search, content and PR owners
You own how the business gets found. This is about being recommended and trusted, not only ranked.
Make sure your brand is part of the conversation
Wherever your buyers are looking. Places are limited for this complimentary breakfast. Request an invitation to join senior B2B marketing leaders exploring how discovery is changing, what it takes to earn buyer trust, and where to focus your visibility strategy in 2027.
Can't make it in person?
The Year Ahead
Our end-of-year wrap-up. What actually changed in marketing in 2026, and what it means for your plan, your team and your budget in 2027.
Learn more